Global Culture and New Culture Essay

The construct of Global Culture is defined as the idea of a whiz world elaboration wherein the earths inhabitants will lose their pagan diversity and nonp aril civilisation will be experienced by all slew (Oregon State University, 2008). At present, this kind of phenomenon is sensation of the virtually controversial issues that is being discusses and debated by numerous scholars especially in its semblance to the changes that is currently happening in the world. However, the idea of a globular culture is not a new-fangled subject matter, as it had been perceived by previous notable personalities.This is greatly exemplified by Karl Marx and Friedrich Engel as they discussed the judgment of ball-shaped culture in the Communist pronunciamento. The Communist manifesto is considered as one of the worlds most influential political manuscripts in which the purposes and home of the Communist League is written. Nevertheless, this document besides tackled the Communist Leagues criticism of the Bourgeois In order to so, they alike gave their perception of world(prenominal) culture and how this phenomenon affects the society.Marx and Engel began the Communist Manifesto by stating that the foundation all real societies is the history of class struggle. They pointed out that early epochs up to the time that the pronunciamento was created the society is always composed of competing classes that are most appropriately exposit as the oppressor and the oppressed. The trainment and revolutions in history paved the way for ii great classes that are directly facing against each different to wit the bourgeoisie and the Proletariat.The formation of the modern Bourgeoisie is the reaping of a coarse course of development as well as the series of revolutions with regards to achievement and transform (Marx and Engel, 1848). The Bourgeoisie is largely responsible in the changes of the mode of action, which oblige way to various modifications that greatly exemplified the idea of a global culture. The globe of the Bourgeoisie is dependent upon the continuous revolutionizing of the instruments of production and eventually the coituss of productions. This includes expanding the market place over the entire surface of the globe for the habit of its products.Marx and Engel clearly explained the Bourgeoisies desire for globalization when they stated, It must nestle everywhere, settle everywhere, get to connections everywhere (Marx and Engel, 1848). In relation to the idea of market expansion, the Communist Manifesto also give due account of the concept of free trade, which is an heavy feature in achieving a global culture. The Communist League strongly believes that Free Trade is the main culprit in most battalions perception that personal worth is measured by the exchange of value that is most observable in the importance they give to tangible things.In order for the Bourgeoisie to pursue their objective of profitability by incre asing production, they have to exploit other people by ever-changing the way they think about themselves and modifying the values that they come to (Marx and Engel, 1848). The Bourgeoisies exploitation of the world market is creating a cosmopolitan character to production and consumption of every country. Due to this, it is destroying the out of date- scoreed national industries that are authorised in the national identity of a country.Industries do not merely apply indigenous raw materials but they acquire it from the remotest parts of the world and their products are not merely consumed at their respective countries but also in every quarter of the globe. The globalization of trade also affects other factors such(prenominal) as communication. As such, the very way of life of the people is also influence wherein they adhere to the ideologies of the Bourgeoisie like being consumerists, which heightens the pursuance of this class interests (Marx and Engel, 1848).In this sense, Co mmunists support the sentiments of the proletariat that they believed is being exploited by the Bourgeoisie. The unite represents the common interests of all proletariats around the world regardless of their nationalities. They represent the proletariats in the different stages of development of the Bourgeoisie wherein there is an observable struggle of the functional class. The primary aim of the Communist is similar with all other worker parties, which are the formation of the proletariat into a class, overthrow of the bourgeoisie supremacy, oppression of political power by the proletariat (Marx and Engel, 1848).Nevertheless, the Communist Manifesto clarifies that it is not after the abolition of property in general but quite a the eradication of bourgeois property. In doing so, they can be able to uphold the freedom, independence, and equality of an individual that is taken away from him or her due to exploitive wage labor (Marx and Engel, 1848). Communists clearly saw the creation of a global culture through the revolution of production that the Bourgeoisie are responsible for as the cause of most of the worlds evil.Some of the pestilential effects that it gives are the exploitation of people especially the proletariat, the destruction of old established institution like the family, and the very self-value of an individual. On the other hand, around notable scholars like enthalpy Jenkins and Rob cart perceive the new culture of globalization in a different light. Their workings submit the effects of the technical advancement that Marx and Engels noted in the Communist Manifesto. Henry Jenkins main argument was on the concept of Media Convergence. He asserted that the purview that merely focused on technology is shortsighted.Jenkins emphasized that the real important factor is the understanding of the way by which individuals in the contemporary culture could go into and combine numerous media sources. Comprehending the relationship among vario us media forms can be done in a more in depth modal value if the participation of individuals will be given due consideration. In relation to this, Jenkins suggested that convergency should be seen as a cultural process that is evolving and underdeveloped sooner than a mere technological end. Moreover, he also elucidate that there are different sited wherein the negotiations in the midst of consumers and producers take place.These sites are modifying hearing measurement, redirecting globalization, re-engaging citizens, renegotiating relations between producers and consumers, redesigning the digital economy, rethinking media aesthetics, regulating media content, redefining intellectual property rights, and confine media avowership (Jenkins, 2006). Jenkins was able to seriously and extensively study the effects of consultation participation in media culture. He was able to highlight the influence of digital popular culture on the behavior of individuals especially in ground o f their participation in the field of politics.Rob Walker is also one of the contemporary personalities that has its own perspective with the modern state of production and consumption that exists in the world today. His arguments are centered on the concept of coin culture and means of technology like advertising, music, and sequential art. The focus of Walker study is in examining the consumer behavior of an individual from the lens of business and anthropology. He discussed various products and the corresponding consumer trend that is was able to create.Walker attempts to understand the reasons bum consumers response to a certain product, which ranges from toothpaste to alcoholic drinks up to television programs. In doing so, he tend to critical analyze the a particular product by trying to understand the underlying concept of its brand name, position consumer, and even its effect on those who patronize it. Furthermore, he also tries to establish a connection between the produ ct and the consumer by explaining how the characteristic or attitude of a consumer is reflected in the products that he or she buys (Walker, 2008).Marx and Engels Communist Manifesto calls the people especially the proletariat to take action in abolishing the concept of private property of the Bourgeoisie class that tends to exploit other people and destroy the very culture of nations. On the other hand, Jenkins and Walker also give emphasis in the participation of people in the convergence of media but they pointed out that this aids in the formation of identity rather than a mere way for exploitative labor.National identities are form because of the existence of mass media that allows its audience to create their own texts and introduce their own identities that allows other people in the globe to see and understand other cultures. The existence of mass media in terms of the concept of convergence is already regarded as a cultural process in itself that allows people to develop th eir identities. In this modern age, mass media is not merely a technological advancement but rather it is a tool that allows people to participate and interact in the international community.References Jenkins, H. (2006). Convergence Culture Where Old and bracing Media Collide. New York New York University Press. Marx, K. , & Engels, F. (1848). Manifesto of the Communist Party. Retrieved December 8, 2008, from http//www. marxists. org/archive/marx/works/1848/communist-manifesto/ch01. htm. Oregon University States. (2008). Definitions of Anthropological Terms. Retrieved December 8, 2008, from http//oregonstate. edu/instruct/anth370/gloss. html. Walker, R. (2008). Buyingin The Secret Dialogue between What We Buy and Who We Are. New York Random House.