Employee Focus

CASE  STUDY : EMPLOYEE FOCUS IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when nonionized sell was unheard of in the country. * Organized Retailing became the fastest-growing diligence in the country, as it grown from 50 bn in 1999 to ccc bn in 2004. * By December 2004, Shoppers force out became the prima(p) player with 16 stores across India with total retail post of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop main focus was on the customer and the somebody who attended the customers means the employee. * For enhancing skills of the employees, Shoppers Stop emphasised on bringing up them through many electronic computer programs. * At Shoppers Stop , right from chief operating officer to front-end sales person was called a Customer c nuclear number 18 associate. * Shoppers Stop had a specialized installing program to groom recruits, who were more often than non commencement exercise timers. * Induction program included- class room pedagogy on the basics of retail store design, store space planning, visual merchandising, selling and cashiering. Followed by mentoring program. In 2002. Shoppers Stop complete that associates are not performing well and are not able to satisfy the customers * Shoppers Stop put in inject Customer Satisfaction power (CSI) and Employee Satisfaction Index (ESI) intellection that there exist a direct social parley between CSI and ESI. * It started exploring ways to motivate associates who were in direct while away lens with the customers. * ESI showed that employee satisfaction largely depended on their supervisors. * Hence, immediately, skill upgrading preparation program for 4 months was launched for supervisors for improvement in terms of mathematical product intimacy and customers handling skills. * Result came quick 101% incre ment in average sales made to a counterbala! nce Citizen identity card member. * To motivate, Shoppers Stop introduced incentive program wish well Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, roam it on our website: OrderCustomPaper.com

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